Albert Heijn Pick Up Point

Albert Heijn food pick up point concept Holland

Opportunity

How can Albert Heijn’s competence in distribution meet new customer needs and wants when online and offline shopping is converging?

Strategy

Make everyday grocery shopping easier by developing new Convenience formats that leverage Albert Heijn’s strength in distribution.

Concept

Pick Up Point: the next generation’s integrated digital/physical shopping trip. Order online, convenient pick up at a chosen time, on your way home.

Result

Picking up ahead of business plan, rolling out nationally in The Netherlands.

Albert Heijn pick up point
Pick up point staff
Albert Heijn pick up point customer journey
Pick up point visual identity
Pick up point visual identity
Pick up point