Albert Hypermarket

Albert hypermarket fruit vegetables department Czech republic

Opportunity

Extremely competitive pilot market: Czech Republic. Value promotion driven market.

Strategy

Defining a new retail logic where the equation “lowest prices + fresh products of good quality” can make sense.

Concept

“Wholesale for people”. Store ambience resembling wholesale market outlets centered around fresh in-store production and bombastic food and product statements.

Result

Store concept rolling out nationally.