Albert Hypermarket & Supermarket
Opportunity
Extremely competitive pilot market: Czech Republic. Value promotion driven market.
Strategy
Defining a new retail logic where the equation “lowest prices + fresh products of good quality” can make sense.
Concept
“Wholesale for people”. Store ambience resembling wholesale market outlets centered around fresh in-store production and bombastic food and product statements.
Result
Store concept rolling out nationally.
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Gamla Brogatan 23B
111 20 Stockholm
+46 70 710 33 55
info@blink.se
For new business inquiries contact Richard Kylberg.
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