Bemz, the Swedish company that sells tailor-made covers for IKEA furniture, turned to Blink to take the next step for its brand, identity and offer. They wanted to move from the Swedish start-up it was to the international online design authority it could become.
BLINK developed a new strategic platform for Bemz focusing on becoming a design company not an online retailer.
The design company deeply rooted in the Scandinavian design history that helps create individual styles for unique homes – with sustainability at the heart of the whole offering.
Enhanced service offering, new visual identity and omnichannel service design rolled out to 35 countries – main markets being France, Germany, Sweden and the UK.