Gränges

Opportunity

As a spin-off from Sapa, Gränges had the opportunity to become a stand-alone, specialised strong brand as a supplier of aluminium products to the automotive industry.

Strategy

Blink developed a brand strategy built on Gränges’ deep industrial craftsmanship within its niche.

Concept

The new brand platform and visual identity is based on the history of Gränges and its position as the leader of tomorrow within rolled products for brazed heat exchangers. In a world of steel blue and grey competitors, Gränges was given a bright red identity and the concept "Innovative Aluminium Engineering".

Result

Gränges is today a stand-alone company listed on Nasdaq in Stockholm. Gränges is the world leader with 20 percent market share.

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