Gränges
Brand strategy, logotype and visual identity.
Gränges is a global leader in aluminium engineering, manufacturing and innovation. The main product is aluminium strips that is used in heat exchangers in cars. By offering products with a high technical content, Gränges aims to grow significantly in the coming years.
Opportunity
A spin-off from Sapa Aluminium, Gränges is specialised supplier of aluminium products mainly to the automotive industry. The company has production facilities in Sweden, Shanghai and Tenessee. Gränges became an independent brand in 2013.
Strategy
Blink helped Gränges develop its brand strategy built on Gränges’ deep industrial craftsmanship within its niches. With industrial traditions dating several hundred years back, and a focus on heat exchanger material since 1972, Gränges has a very strong engineering heritage to build on.
Concept
The new brand platform and visual identity is based on the history of Gränges and its position as the leader of tomorrow within rolled products for brazed heat exchangers. In a world of blue and grey competitors, Gränges was given a bright red identity.
Result
Gränges is the world leader with a 20 percent market share within rolled products for brazed heat exchangers.
Want to know more about this project?
Gamla Brogatan 23B
111 20 Stockholm
+46 70 710 33 55
info@blink.se
For new business inquiries contact Richard Kylberg.
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