Granngården

Granngarden retail store concept brand identity

Opportunity

Converting a 150 year old professional farmer's cooperative into a consumer mass market retail concept.

Strategy

Focus on brand's farming heritage with competence of handling animals, growing crops and living the country life.

Concept

Big box country life stores, catering for suburban families with domestic pets and active lifestyles. Store ambience inspired by modern farm industry.

Result

Going from -70 MSEK to +180 MSEK in 18 months.

Visual identity for Granngården by BLINK
Retail store concept and brand identity
Visual identity by BLINK
Retail store concept and brand identity
Granngården retail store concept and brand identity