Interflora Fresh

Flower store retail concept

Opportunity

Nowadays you can buy flowers at the supermarket or at the gas station. Why bother going to a shop like Interflora Fresh?

Strategy

From selling flower (raw produce), to selling style with fresh flowers at the centre.

Concept

The new retail concept allows Interflora to reclaim a bit of modern elegance and make style a part of the shopping experience.

Result

Commercial success: 30% more customers with new retail concept.

Flower store retail concept
Flower store retail concept by BLINK
Flower store retail concept
Flower store retail concept by BLINK