Patricia Industries

The new visual identity for by Blink

Opportunity

Patricia Industries is a part of Investor AB, Northern Europe’s largest industrial holding company, owned in part by the The Wallenberg foundations. Patricia Industries was formed to accelerate and increase the commitment to the wholly-owned, private subsidiaries of Investor AB.

Strategy

Patricia Industries builds companies for the long term, not limited by a timeframe. BLINK helped them package and communicate the fundamental notion that developing companies takes time. Exit is not a part of Patricia Industries' strategy. That said, there also a need to convey relentlessness in managing near-term performance – the long-term consists of many short-terms.

Concept

The concept is centered around being "a great home for great companies". The focus is to underline a development approach to companies rather than a financial focus. And that Patricia Industries as an owner has the full impact of its ownership, but also the full responsibility.

Result

BLINK created the brand platform, visual identity, logotype and the website Patriciaindustries.com, that gives an overview of the company and its subsidiaries. Brochures and printed materials were produced and were very well received by stakeholders globally.

The new visual identity by Blink
New business cards by Blink
A lap top showing the new brand platform by Blink
A brochure cover by Blink
A brochure by Blink