Plantagen
Retail concept created by Blink.
Plantagen is the largest garden center chain in Scandinavia with over 145 stores in Sweden, Norway and Finland. The business idea is to offer inspiration at affordable prices combined with a wide assortment of everything you need for the green spaces in your home - an offering that generated over 12 million customer transactions the last year.
Opportunity
Plantagen wants to make attractive gardens and green spaces reachable for everybody interms of cost and ease of use. The company’s mission is to improve life with plants for the many. The passion for plants is also matched by a passion for people and the environment, with sustainability as an integral part of the business strategy.
Strategy
Blink helped Plantagen create a new retail concept to better display inspiring solutions – at great value. The project involved every aspect of the store design from lay-out to the physical environment – both 3D and the permanent store communications.
Concept
The concept was coined ”The Green IKEA”, big box garden centers located in over-sized glass green houses. Presentations are made IKEA style, with inspiration areas and get-the-look displays. Attractive promotions and big price signs create inspiration and a clear value ambience.
Result
Private equity owner EQT sold Plantagen after three years, earning 300 MEuro. The new ground-breakingconcept redefined the garden category in Scandinavia. Today many has tried toimitate the Plantagen concept.
Want to know more about this project?
Gamla Brogatan 23B
111 20 Stockholm
+46 70 710 33 55
info@blink.se
For new business inquiries contact Richard Kylberg.
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