Blink's retail concept for Stadium Outlet features simple yet impactful design details such as shipping containers as a signature element
No major player in the sports value position.
as the dominant sports retailer could create a new concept.
Find a distinctive outlet/budget expression that remains true to the Stadium brand heritage and consumer promise.
, “the in-store warehouse” – use classic warehouse design elements to create a contemporary look-and-feel.
Rolled out ahead of business plan. Stadium Outlet is now the most profitable part of the Stadium Group. More than 35 stores have opened in the last years.
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New updated retail concept
Omnichannel concept pilot store
Gamla Brogatan 23B
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