Stadium, the leading sports retailer in Scandinavia, a company with which BLINK has had a long cooperation, needed help with a new business plan and format strategy.


Together with Stadium’s CEO, owners and senior management, BLINK helped define the essence of Stadium Group. The main challenge was to define the relevance for an omnichannel sports generalist in the digital age.


”The multi-banner sports retail group” with strong focus on 6 hero sports categories – with both international brands and a strong own brand portfolio.


The implementation of the new business plan and store format strategy is ongoing.