Telia

TeliaSonera digital retail store concept

Opportunity

Reinventing Telecom retail.

Strategy

From peddling phones to selling services and solutions for digital lifestyles.

Concept

“The Digital Folkhem”. Home-like premium ambiance with an embedded interactive layer: informal, playful, simple, contemporary!

Result

An instant success. Both sales and brand experience. Rolled out in +400 stores and 11 markets.

Telecom retail by BLINK, a Home-like premium ambiance with an embedded interactive layer
Telecom retail by BLINK, a Home-like premium ambiance with an embedded interactive layer
Telecom retail by BLINK, a Home-like premium ambiance with an embedded interactive layer
Telecom retail by BLINK, a Home-like premium ambiance with an embedded interactive layer
Telecom retail by BLINK, a Home-like premium ambiance with an embedded interactive layer