TT News Agency

TT News agency brand identity strategy

Opportunity

Changes in the media industry called for an integration of text, images, graphics when it comes to news agency services. TT needed a more integrated approach in times when the customers – the Swedish media houses – fight for survival.

Strategy

A new one-brand structure. Four brands: TT, Scanpix, Svenska Grafikbyrån and Spektra were merged into one.

Concept

TT News Agency – a one stop shop for news in all formats.

Result

Strategy implemented throughout the organization.