Changes in the media industry called for an integration of text, images, graphics when it comes to news agency services. TT needed a more integrated approach in times when the customers – the Swedish media houses – fight for survival.
A new one-brand structure. Four brands: TT, Scanpix, Svenska Grafikbyrån and Spektra were merged into one.
TT News Agency – a one stop shop for news in all formats.
Strategy implemented throughout the organization.