TT News Agency

TT News agency brand identity strategy


Changes in the media industry called for an integration of text, images, graphics when it comes to news agency services. TT needed a more integrated approach in times when the customers – the Swedish media houses – fight for survival.


A new one-brand structure. Four brands: TT, Scanpix, Svenska Grafikbyrån and Spektra were merged into one.


TT News Agency – a one stop shop for news in all formats.


Strategy implemented throughout the organization.